Digital and offset printing
Digital printing may suit shorter runs and projects with varied artwork. Offset printing can offer consistency and efficiency at larger quantities. The best choice depends on substrate, print area, color requirements and the supplier’s equipment.
Colors and artwork
Discuss process colors and any specific spot-color requirements. Supply artwork using the supplier’s dieline, bleed and safe-area guidance. Colors shown on a screen may differ from printed ink on the selected material.
Coatings and finishes
Matte and gloss coatings change appearance and feel. Foil, embossing and spot effects can emphasize a brand detail but may involve additional tooling, costs and lead time. Availability varies by supplier and structure.
Review the proof
Check copy, image quality, barcode readability, orientation and alignment around folds. Ask which aspects a digital proof represents accurately and whether physical samples can show the proposed finishes.
Keep the brief consistent
Specify print coverage, inside or outside printing, colors and finishes in each supplier request. Compare setup and tooling costs as well as unit prices. Confirm artwork ownership and any charges for revisions.